At Salerno’s, our sole purpose for being in business is to give our customers respect, quality food, and friendly service. The menu features various popular Italian dishes, all made from family recipes and offered at very reasonable prices. The Italian traditions and heritage instilled in our business serve to create a foundation of hard work, dedication, honesty and determination. We strive to create a family atmosphere and ensure that our customers have an exceptional experience. We strongly encourage all of our employees to adopt these principles in their day-to-day interactions with customers and with one another.
Although Dallas is a foodie paradise, Salerno’s Italian restaurant is strategically located in Highland Village, so that we can be involved civically and charitably in the local community. The restaurant concept consists of:
1. Scratch made family recipes using the freshest ingredients
2. Quick, friendly service in a full-service atmosphere
3. Generous portions at low prices
This formula is essential to our success, because we aim to give our guests an exceptional experience, each and every time..
Compared to most restaurants, our advertising budget is very low. We believe that our best marketing strategy is to delivery delicious food at fair prices, demonstrating our appreciation from the minute a customer enters the door until they say their farewells after the meal. Once someone dines with us, we consider them a customer for LIFE. We want all of our patrons to feel valued and enjoy a relaxed meal in a family-friendly environment. Our business is built on word of mouth–the best advertising known to mankind–and the better we serve you, the more word will spread!